YERSE.
Updated know-how designed to last.
Since 1964.
Updated know-how designed to last.
Since 1964.
Chapter I. Redefining the Essential
We present the new positioning of YERSE: a new era where tradition and modernity converge. A project in evolution that embraces its textile legacy, redefines its image, and reaffirms what has always been at its core: the essential.
Chapter II. The Meaning of Change
"This is not about changing who we are, but about expressing more clearly what has defined us from the beginning: craftsmanship, honesty, and simplicity."
Our purpose has remained unchanged since 1964 — to create garments that endure, that accompany, that speak to what truly matters. Today, we do so with a more contemporary mindset: more aware, more open, more in tune with the future.Revisiting our identity is also an act of coherence. It means pausing, acknowledging what’s been built, and updating it with care. This is not a turning point, but a natural evolution.
A new way to tell the same story — in today’s language.
In this new chapter, YERSE reaffirms its commitment to textile heritage, quality, and honest design. We evolve to stay true to who we’ve always been: a brand that champions authenticity, simplicity, and durability as the true values of design.
Chapter III. Our Positioning
"Our updated know-how — perfected over six decades — is the foundation of everything we do.
We design garments that endure, that accompany, that express what matters most."
At YERSE, we believe clothing should be a reflection of the woman who wears it. That’s why we create elegant, functional pieces crafted from high-quality materials — especially natural and recycled fibres.
As a family-run project with 60 years of history, we honour tradition while embracing new techniques to develop responsible garments that transcend fleeting trends.
We promote a conscious approach to design, production, and consumption.
More than a brand, YERSE is a space that brings together women who value fashion, art, and intentional design — inspiring them to appreciate the quality and simplicity of things made well.
Chapter IV. Our Name
"Our name comes from the British island of Jersey — birthplace of wool knitwear and home to the understated elegance of fishermen and farmers. A connection to authenticity and simplicity that still inspires every collection."
Known for its natural beauty and Merino wool, Jersey became a symbol of our beginnings in knitwear — when wool was our essential raw material.
More than six decades later, YERSE remains connected to that island spirit: the quiet elegance, the practical sophistication, the essence of something true and lasting.
YERSE is more than a name; it is a tribute to what is authentic and essential.
Chapter V. Brand Territory
We stand for what is real and lasting — those essential things in life that never go out of style.
Chapter VI. The Essence
In short, YERSE reaffirms a positioning that bridges past and present to dress the future with what is essential.Updated know-how designed to last. Since 1964.
