ORIGINS / SABADELL, BARCELONA
Fundada en 1964, YERSE nace en Sabadell, un histórico núcleo de tradición textil cerca de Barcelona, como una empresa de origen familiar especializada en el punto. Desde sus inicios, la marca ha mantenido una forma de entender la moda centrada en lo esencial, creando prendas que priorizan la calidad, la simplicidad y el equilibrio entre forma, materia y funcionalidad. Sus colecciones están pensadas para perdurar más allá de las tendencias, con ropa cómoda, versátil y duradera: piezas diseñadas para acompañar a las mujeres en su vida cotidiana. Hoy YERSE sigue siendo un proyecto familiar formado por un equipo de más de 100 personas, 83% mujeres, presente en más de 35 países, unidos por una pasión y compromiso común: promover una forma más consciente de diseñar, producir y consumir moda.
Fundada en 1964, YERSE nace en Sabadell, un histórico núcleo de tradición textil cerca de Barcelona, como una empresa de origen familiar especializada en el punto. Desde sus inicios, la marca ha mantenido una forma de entender la moda centrada en lo esencial, creando prendas que priorizan la calidad, la simplicidad y el equilibrio entre forma, materia y funcionalidad. Sus colecciones están pensadas para perdurar más allá de las tendencias, con ropa cómoda, versátil y duradera: piezas diseñadas para acompañar a las mujeres en su vida cotidiana. Hoy YERSE sigue siendo un proyecto familiar formado por un equipo de más de 100 personas, 83% mujeres, presente en más de 35 países, unidos por una pasión y compromiso común: promover una forma más consciente de diseñar, producir y consumir moda.
QUALITY ABOVE ALL ELSE
From the very beginning and generation after generation, Yerse has worked for quality above all else. This principle has remained unchanged throughout the years — and sixty years are a lot of years. It all started with collections for women, men and kids, specializing mainly in knitwear, which Lluís knew best. It was all about designing jerseys that fit, that lasted, that pleased the eye and hand.
From the very beginning and generation after generation, Yerse has worked for quality above all else. This principle has remained unchanged throughout the years — and sixty years are a lot of years. It all started with collections for women, men and kids, specializing mainly in knitwear, which Lluís knew best. It was all about designing jerseys that fit, that lasted, that pleased the eye and hand.
THE NAME: YERSE
“A name inspired by an island. A way of understanding knitwear. A belief in what lasts.”
The name YERSE comes from the British island of Jersey, where fishermen and farmers wore warm wool sweaters designed to endure and knitted with care. Captivated by the simplicity, elegance and functionality of these garments, founder Lluís Generó found the inspiration that would shape the beginnings of the brand.
“YERSE is more than a name. It is a reminder that the most enduring things are often the most essential.”
More than sixty years later, that spirit continues to inspire every collection — a quiet elegance, a practical sophistication and a commitment to things made to last.
A LEGACY THAT EVOLVES
Since 1964, the journey has been long. Yerse has learned new ways, techniques, materials, and now we can proudly say the collections are varied and focused on women, providing a total look: pants, dresses, shirts, and especially outerwear. Additionally, there are small lines of footwear, swimwear and accessories. Yerse began as a family business and has remained true to its roots, yet it has embraced an international approach. And we take great pride in saying that, to this day, we continue to be a benchmark in the knitwear industry.
THE ARCHIVE
Sixty years leave traces. The Archive is a living testimony of our journey — seasons, silhouettes, textures and ideas that have shaped who we are today. It is not about nostalgia. It is about continuity. Looking back is not about returning. It is about understanding how far we have come — and why we continue to move forward. Every image, every garment, every campaign reflects a moment in time — and together, they form the story of YERSE.
YERSE 60 YEARS. THE ANNIVERSARY.
Sixty years leave memories, lessons and countless stories.
In 2024, YERSE celebrated six decades of history with a tribute to the people, experiences and values that have shaped the brand since 1964. More than an anniversary, it was an opportunity to look back with gratitude and to recognise everything we have learned along the way.
Through a series of stories from the archive, we shared some of the lessons gathered over sixty years in the apparel industry — reflections on craftsmanship, simplicity and the value of things made to last.
It was our way of celebrating good fashion and reaffirming a simpler approach to designing, producing and wearing clothing.
Because looking back is not about returning. It is about understanding where we come from — and why we continue to move forward.
Sixty years leave memories, lessons and countless stories.
In 2024, YERSE celebrated six decades of history with a tribute to the people, experiences and values that have shaped the brand since 1964. More than an anniversary, it was an opportunity to look back with gratitude and to recognise everything we have learned along the way.
Through a series of stories from the archive, we shared some of the lessons gathered over sixty years in the apparel industry — reflections on craftsmanship, simplicity and the value of things made to last.
It was our way of celebrating good fashion and reaffirming a simpler approach to designing, producing and wearing clothing.
Because looking back is not about returning. It is about understanding where we come from — and why we continue to move forward.
